Diversified marketing channels drive the development of doors and windows hardware enterprises
Looking at the current market, some professionals say that the door and window hardware marketing channels in the next few years are bound to set up each side, the traditional offline selling, the fine decoration engineering and the decoration companies. In view of the current market, the doors and windows hardware brands will adhere to the traditional offline channels, and will surely test the water in the two channels. But now, these two marketing channels have not yet become a strong player.
As we all know, door and window hardware as semi finished products, the constraints of services are becoming more and more obvious. For door and window hardware manufacturers, this may be a disadvantage or an opportunity. With the popularity of home furnishing on the Internet, doors and windows hardware brands must actively integrate into the thinking of the overall home decoration program. At the same time, the advantages of installation technology need to be improved.
Secondly, the competition of the traditional marketing under the line. With the intensification of the competition between the door and window hardware brand, the market has made a small brand a very good dealer less and less, so the local knowledge of the brand will become weaker and weaker. As a result, the distributors can force the service from the service, and if the service can exceed the third party home company, it will be able to attract consumers' favor and support by providing customers with brand service and nanny type tracking. Only by virtue of quality service and quality can the value of dealers be realized.
Nowadays, single product innovation has been unable to meet the diversified consumption needs of the market. Facing the competition of the market today, the door and window hardware brand enterprises should be prepared. At the same time, we should provide the customers with high quality service and meet the needs of consumers as much as possible. Only in this way can the doors and windows hardware enterprises survive for a long time.
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